Ecomm Transformation — DIGITAL

I spearheaded a comprehensive transformation of Kohler Co.’s e-commerce visual identity by bridging internal creative strategy with high-tech execution. As the creative lead, I ideated and steered a new aesthetic direction for our digital assets, ensuring they met Kohler’s premium brand standards while optimizing for conversion. To bring these concepts to life at scale, I managed a strategic partnership with an external agency, leveraging a rapid prototype production platform to automate and refine asset generation. This hybrid approach allowed us to maintain artisanal creative quality while achieving unprecedented speed-to-market and consistency across all digital touchpoints.

Visit Kohler.com to look at an example.